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PRIVACY POLICY

Eureka, a brand of Newtabforall LLC (“Eureka,” “we,” “us,” “our”), values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website (e.g., www.eurekalifestyle.com), products, services, or social media (“Services”). It applies to online and offline interactions and complies with US state laws, including California and Colorado.

For our Terms & Conditions, visit here.

Table of Contents

  1. Scope of This Policy
  2. How We Collect Personal Information
  3. Information We Collect
  4. How We Use Your Information
  5. How We Share Your Information
  6. Advertising and Analytics
  7. Security
  8. Your Privacy Rights
  9. State-Specific Disclosures
  10. Children’s Privacy
  11. Data Retention
  12. Contact Us

1. Scope of This Policy

This Privacy Policy applies to:

  • Newtabforall LLC, based in Oregon, USA, operating as Eureka.
  • Our Services, including our website, social media pages, and offline interactions (e.g., in-store purchases, customer service).
  • Personal information you provide or we collect when you use our Services.

It does not apply to third-party websites, apps, or services linked from our Services. Review their privacy policies separately. We may update this policy and will notify you by posting the revised version on our website.

2. How We Collect Personal Information

We collect information:

  • Directly from you: When you submit forms (e.g., email signups), make purchases, or contact us.
  • Automatically: Via your device (e.g., cookies, IP address) when you visit our website or interact with our emails.
  • From third parties: Such as social media platforms or analytics providers, where permitted by law.

3. Information We Collect

We collect:

3.1. Information You Provide
  • Contact info: Name, email, phone number, mailing address.
  • Payment info: Credit card details for purchases.
  • User content: Reviews, survey responses, emails, or social media comments.
  • Other: Information you submit (e.g., contest entries).
3.2. Information Collected Automatically
  • Device info: IP address, browser type, device identifiers.
  • Usage info: Website interactions, pages visited, email opens/clicks.
  • Advertising info: Data from cookies or pixels to personalize ads (e.g., abandoned cart reminders).
3.3. Information from Third Parties
  • Social media: Your interactions or public profile data (e.g., Instagram handle).
  • Analytics/ad partners: Data on your interests or ad interactions.
  • Referrals: Contact info if someone refers you (with your consent).

We may combine this information to improve our Services. Aggregated or de-identified data (not linked to you) may be used/shared at our discretion.

4. How We Use Your Information

We use your information to:

  • Provide Services: Process orders, fulfill purchases, send service emails (e.g., order confirmations).
  • Improve Services: Analyze usage, develop products, and enhance user experience.
  • Personalize: Tailor recommendations and content.
  • Market: Send promotional emails, texts, or ads (with consent where required).
  • Secure: Prevent fraud, protect our systems, and ensure compliance.
  • Comply: Meet legal obligations (e.g., tax reporting).

5. How We Share Your Information

We share information with:

  • Service providers: Vendors for payment processing, email delivery (e.g., Icegram Express), analytics, or hosting, bound by contracts to protect your data.
  • Ad partners: Third parties for targeted ads (e.g., social media platforms), using hashed data (e.g., email).
  • Legal authorities: When required by law (e.g., subpoenas) or to protect our rights.
  • Business transfers: In case of a merger, acquisition, or sale, your data may be transferred.

We do not sell your information for monetary gain, but certain ad practices (e.g., sharing with ad networks) may be considered a “sale” under state laws (see Section 9).

6. Advertising and Analytics

We use third-party tools (e.g., Google Analytics, ad networks) to:

  • Track website usage and ad performance.
  • Deliver targeted ads based on your interests (e.g., via cookies or hashed email).
  • Measure marketing effectiveness.

These partners may set cookies or pixels on your device. To opt out:

  • Adjust cookie settings via the “Manage Cookies” link on our website.
  • Use browser settings or industry opt-out tools (e.g., Digital Advertising Alliance).
  • Note: Opting out may still show non-personalized ads.

7. Security

We use technical, physical, and administrative safeguards to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

You can:

  • Update info: Edit your account details via our website.
  • Opt out of marketing: Unsubscribe via email links or contact us.
  • Manage cookies: Adjust preferences on our website or browser.
  • Exercise state-specific rights: See Section 9 for California, Colorado, etc.

To exercise rights, submit a request via our Privacy Request Form or contact us (Section 12). We may verify your identity before processing.

9. State-Specific Disclosures

9.1. California (CCPA)

California residents have rights under the California Consumer Privacy Act (CCPA):

  • Know: Request access to personal information we collect, its sources, purposes, and recipients.
  • Delete: Request deletion of your personal information (with exceptions).
  • Correct: Request correction of inaccurate data.
  • Opt out: Opt out of “sales” or “sharing” for targeted advertising.
  • Limit sensitive data: Limit use of sensitive data (we don’t use sensitive data for inferences).
  • Non-discrimination: We won’t discriminate for exercising rights.

Categories Collected (past 12 months):

  • Identifiers: Name, email, IP address (Sources: You, devices, ad partners; Shared: Service providers, ad partners).
  • Commercial info: Purchase history (Sources: You; Shared: Service providers).
  • Internet activity: Browsing data, cookies (Sources: Devices, ad partners; Shared: Ad partners).
  • Inferences: Preferences (Sources: Analytics; Shared: Ad partners).

Sales/Sharing: We share identifiers, internet activity, and inferences with ad partners for targeted ads, which may be a “sale” or “sharing.” Opt out via our Privacy Request Form or “Do Not Sell/Share” link.

Retention: We retain data as needed for business purposes (e.g., order fulfillment) or legal requirements.

Requests: Submit via Privacy Request Form or call (503) 776-0788. We verify requests using your email and may request additional info. Authorized agents can submit with proof of authorization.

9.2. Colorado, Connecticut, Virginia, Others

Residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, or Virginia may have rights to:

  • Access/Portability: Confirm and access your data in a portable format.
  • Correct: Fix inaccurate data.
  • Delete: Request deletion.
  • Opt out: Opt out of sales or targeted advertising.
  • Appeal: Appeal our decision on your request.

Sales/Targeted Ads: We share identifiers and internet activity with ad partners for targeted ads, which may be a “sale” or “targeted advertising.” Opt out via our Privacy Request Form or “Do Not Sell/Share” link.

Requests: Submit via Privacy Request Form or call (503) 776-0788. We verify identity and respond within legal timeframes.

9.3. Nevada

Nevada residents can opt out of data sales. We do not sell data for monetary gain but may share for ads (see above). Contact us to opt out.

10. Children’s Privacy

Our Services are for users 18+. We do not knowingly collect data from children under 18. If we discover such data, we will delete it. Contact us with concerns.

11. Data Retention

We retain data as needed for:

  • Business purposes (e.g., order processing, marketing).
  • Legal obligations (e.g., tax records).
  • Dispute resolution.

Data is deleted when no longer necessary, unless required by law.

12. Contact Us

For questions or to exercise rights, contact:

Email: support@eurekalifestyle.com